OLARASA
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overview
Olarasa adalah sebuah identitas merek untuk produk kuliner yang mengangkat kehangatan, cita rasa, dan kenangan dalam setiap sajian. Nama Olarasa dipadukan dengan tagline "Nandur Kenangan" yang berarti menanam kenangan, merepresentasikan pengalaman kuliner yang tidak hanya memuaskan selera, tetapi juga meninggalkan kesan emosional bagi setiap pelanggan. Logo dirancang dengan pendekatan yang sederhana, elegan, dan mudah diaplikasikan pada berbagai media branding, mulai dari kemasan hingga identitas toko.
Objective
To build a visual identity that effectively represents Olarasa’s core values as a warm, authentic, and memorable culinary brand. The design is focused on being easily recognizable, adaptable across various media, and capable of strengthening the brand’s image amid competition in the culinary industry.
Concept
Olarasa’s visual concept is based on the theme “Warmth in Every Taste.” The main symbol—a shape resembling warm steam rising from food—symbolizes aroma, warmth, and freshly prepared dishes.
The color palette is dominated by shades of orange and brown, representing warmth, taste, comfort, and quality. A serif typeface was chosen to convey an elegant, premium feel while remaining approachable and memorable. The entire brand identity is designed to deliver a visual experience that is warm, simple, and meaningful.
Philosophy logo
The Olarasa logo combines a logotype with a symbol shaped like food steam, representing the aroma and warmth that characterize the dining experience. The flowing shape conveys a natural and dynamic feel, while the overall composition reflects the brand’s philosophy: to serve food that “creates memories” through taste, atmosphere, and togetherness.
In my opinion, for the Olarasa project, this kind of emotional approach (storytelling) is far more powerful than simply explaining the logo, because successful F&B branding typically sells experiences and feelings, not just the product itself.
Deliverables
BRANDING
LOGO BRANDING
GRAPHIC DESIGN
VISUAL IDENTITY
PACKAGING DESIGN
